Author Archives: starsquaredpr@admin

Industry Conferences typically offer participants a mixed bag of opportunities, but also has the potential to draw you towards overindulgence easily. Keeping this in mind, it is not recommended to attend such events without a game plan as every event is distinctive and has something unique to offer. This is because the steady flow of […]

Artificial Intelligence is a hot topic today and there is a lot of rhetoric about this phenomenon regarding its impact on companies, their culture and its people. In fact, this has led to substantial speculation further leading to frustration with regards to the possible loss of jobs and careers due to this phenomenon. There is […]

Murphys law works and how it played it out in our company. The article is also a lesson for product companies in India who should work at improving their customer support strategies in order to retain customers. This situation in reality has resulted in our company stopping all future purchases from this laptop brand due […]

The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial (with due respect to saas bahus). The action has been playing out with allegations and counter allegations flying thick and fast between warring camps. With several players operating from behind the curtains and some on mainstage in […]

Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid anything inadvertent or ‘off the record’ to slip out. Typically the PR agency will step in and help them prepare adequately to avoid any misadventures. However, in reality it is […]