Author Archives: starsquaredpr@admin
Why brands need to communicate more?
In the words of former Presidential speech writer James Humes “The art of communication is the language of leadership”. If you reflect on it, this line holds so much meaning in every aspect of our lives. In fact, I think the importance of communication has grown manifold in recent years with the explosion of media […]
Customer Experience in Financial Services and the influence of Technology
Gradually yet steadily, technology has taken over all aspects of our life. And the financial services sector is no exception. Financial Services spanning investments, lending and management of assets are a fundamental part of fund management for individuals as well as corporations. One of the nuances of this sector is the volatility associated with it […]
Demystifying Cryptocurrency and the reasons for its growing popularity
Is it the new way to raise funds? In modern times where change is the only constant, there are some things that have proven to take substantial time to adapt to the world around it. One such activity is fundraising. Fundraising, which might be relevant for a startup or for the expansion of an existing […]
Impact of technology on the PR industry
Information technology and the proliferation of social media has overhauled the PR industry permanently from what it used to be a decade or two ago. The news delivery mechanism and the way in which news is consumed is today lightning fast and reaches remote corners of the globe within seconds. Gone are the days when […]
Could Facebook have managed the crisis better through PR?
Crisis is a great leveler and any business, irrespective of its size and stature, will face some kind of public relations crisis at some point. But the way you respond to the crisis and manage it can either damage your brand or earn you the respect of your customers and the public at large. The […]