Author Archives: starsquaredpr@admin

Budget 2018 called for a shift towards doubling distribution and investments in the ‘Digital India’ programme to the tune of Rs 3,073 crore. Earlier, fewer efforts have been made by the government, but with the establishment of National Programme by Niti Aayog, the field of AI, IoT and robotics has received a much-needed boost, thereby […]

Every business manager is constantly on the lookout for new avenues of promoting their brand among its stakeholders. However in a vast country like India, PR is often ignored as an option for branding. This is typically because of the limited knowledge with respect to this engaging and effective platform. While in reality, brands that […]

India, with a workforce of around 480 million is once again poised to be one of the fastest developing nations in the world. LPG (Liberalization Privatization and Globalization) was introduced in 1991 to bring about reforms in the industrial, trade and financial sector to improve the country’s economy. The government opted to abolish the “License […]

Industry Conferences typically offer participants a mixed bag of opportunities, but also has the potential to draw you towards overindulgence easily. Keeping this in mind, it is not recommended to attend such events without a game plan as every event is distinctive and has something unique to offer. This is because the steady flow of […]

Artificial Intelligence is a hot topic today and there is a lot of rhetoric about this phenomenon regarding its impact on companies, their culture and its people. In fact, this has led to substantial speculation further leading to frustration with regards to the possible loss of jobs and careers due to this phenomenon. There is […]