Author Archives: starsquaredpr@admin

Being an heiress to a family legacy is never easy. Especially when the family in question is the Kardashians. No surprise, therefore, that media scrutiny was sky-high when Kylie Jenner launched Kylie Cosmetics in 2016, at the young age of 19. What no one expected, however, was just how much of a phenomenon the brand […]

Today’s consumers have a plethora of options when it comes to seeking lifestyle inspiration. Social media has made it easy for big magazines and up-and-coming brands alike to connect with audiences around the world and showcase the best of what they have. Star Squared PR, India’s leading lifestyle PR firm decodes the intricacies of this […]

As the pandemic lingers and continues to hold the world in its clutch, companies across the board are forced to adapt to the new normal and change how they do business and communicate with their audiences. Star Squared PR a leading digital PR agency weighs in on the pros and cons of engaging with the […]

A voice echoed by any leading PR agency in India working with start-ups A start-up allocating its limited resources to different departments might not always think of PR. “We’ll do our own promotional activities,” the founders might say. PR, however, is actually vital to a start-up’s overall growth, simply because no business – however revolutionary […]

The issue of journalistic ethics has always been somewhat polarising and notably tricky to navigate. There isn’t any one singular universally agreed upon code but the basic tenets are honesty, impartiality, accuracy and the limitation of harm. Although journalistic principles are not binding, they are by and large respected due to the element of social […]